10 e-Zine Publishing Mistakes To Avoid

Maximize Profits And Avoid Common Mistakes

E-zine Publishing is a lucrative business. More and more people are jumping on the E-zine publishing band wagon. Anyone can get an autoresponder and compile their own newsletters and e-courses to their subscribers at the cost of pennies. It is no surprise that E-zines are the choice of medium for list building and selling ad spaces.

However, there are a lot of mistakes made by newbies. Mistakes such as unsolicited e-mailing and not focusing on their core business are common mistakes committed daily. These must be addressed so that the profits are not wasted.  Common mistakes:

• Sending E-zines from their Yahoo! or Gmail
• Signing up people without getting them to opt-in
• Not giving good or useful content
• Not focusing on their business
• Publishing whenever they feel like it
• Neglecting the older archived issues
• Forgetting about publishing your E-zine in RSS
• Neglecting the ‘subscriber only’ privilege
• Neglecting the personal touch
• Never offering any bonuses

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